Are your goals clear, actionable, and achievable? If not, it’s time to use the SMART framework. SMART goals make it easier to turn dreams into reality.
So, what Are SMART Goals? SMART is an acronym that guides you to create goals that are clear and reachable:
Specific: Clearly define what you want to accomplish.
Measurable: Establish criteria for tracking progress.
Achievable: Ensure the goal is realistic given your resources.
Relevant: Align the goal with your broader objectives.
Time-bound: Set a deadline to create urgency.
Why Specificity Matters: Have you ever felt a wave of stress when someone says, “You need to niche down”? It’s so much easier to generalize than to be specific. Saying, “I want to grow my business” feels less daunting than “I want to acquire 10 new clients by the end of Q1 2025.” Why? Because specifics require discipline, planning, and accountability—and that can be intimidating.
As a business owner, I’ve learned that while general goals may feel easier, they often lead to procrastination or lack of clarity (Read: You won't smash your goals and create an impact by being vague). Specific goals give you a clear target and a roadmap to get there.
But here’s the truth..... we’re all great at giving advice and holding others accountable, yet we struggle to do the same for ourselves. That’s why specific, actionable goals are crucial.
Personal Insight: I’ll admit, I’ve been guilty of setting vague goals in the past. It felt safer to say, “I want to grow my business,” without setting clear targets. But I noticed something—those vague goals didn’t push me to take action. When I started setting SMART goals, everything changed. I’d break big goals into smaller steps, map out how I’d achieve them, and hold myself accountable. One year, I set a goal to onboard 10 new clients in the first quarter. I tracked progress weekly, adjusted my strategy as needed, and hit my target with a week to spare. The clarity and focus made all the difference.
How to Write SMART Goals:
Example: Instead of saying, “I want to grow my business,” say, “I want to acquire 10 new clients by the end of Q1 2025.”
Once you have your goal, the next step is figuring out how to make it happen. Break it down into smaller steps, create a timeline, and hold yourself accountable. If it helps, share your goals with someone you trust who can check in on your progress.
Get Started: Use our free SMART Goals Template to define your 2025 goals. Or, if you want something more in depth, check out out our 30 day Goal Getter Guide or book a private goal setting session!
Closing Thoughts: SMART goals provide clarity and direction, making it easier to stay motivated and achieve success. Let’s make 2025 the year of measurable progress and incredible achievements!
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